From the co-author of The Trusted Advisor Fieldbook...
A practical guide for consultants, business developers, and other service-oriented professionals who want more trust, greater influence, and no-kidding client loyalty.
"The Opposite is an essential read for anyone who wants to be more effective, build stronger relationships, and create greater impact. Provocative. Practical. Transformative.”— Judith H. Katz, Ed.D. | Executive Vice President Emerita, The Kaleel Jamison Consulting Group; co-author, The Power of Agency
Conventional Relationship-Building Wisdom Is Seriously Overrated.
Most professionals are taught to lead with expertise, always be closing, hide uncertainty, and maintain a “professional” distance. Yet many of the strongest relationships are built by doing the opposite.
your Expertise is necessary, not sufficient.
Information and problem-solving are commodities. The capacity to build trust and real connection remains uniquely human.
In a world obsessed with efficiency—and where AI offers an increasing abundance of deep subject-matter content—Andrea Howe reminds us that trust, courage, curiosity, and the ability to genuinely resonate with others remain the ultimate differentiators.”
— Casper Nervil | Partner, AVT Business School, Copenhagen, Denmark
Stand Apart.
Be the one clients remember for all the right reasons.
Increase Influence.
Get your ideas heard, valued, and acted on.
Build Loyalty.
Create relationships that survive mistakes and outlast competitors.
Be More Human.
Build meaningful connections that lead to better results.
Refreshingly unconventional, cogent, and compelling. A must read for building lasting client relationships.”
— Lou Pichini | Retired Managing Director, Deloitte; Former Federal Prosecutor, U.S. Department of Justice
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